Knowledge Base

Collection of article and guides about essentials for marketing practices and understanding

Dan avatar Oliver Seymour avatar Euan Adam avatar +1
23 articles in this collection
Written by Dan, Oliver Seymour, Euan Adam and 1 other

What are PPC Attribution Models?

Attribution models give you a better understanding of how your ads perform, but can they be used to help your ad campaigns?
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Written by Varun Chugh
Updated over a week ago

SEO for Local Businesses

Search Engine Optimisation Basics for any small or local business
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Written by Varun Chugh
Updated over a week ago

SEO and PPC

How your website performance can affect your ads.
Oliver Seymour avatar
Written by Oliver Seymour
Updated over a week ago

Display Expansion on Search campaigns

What is the Google Display Network and how has it been combined with Google Search Campaigns?
Euan Adam avatar
Written by Euan Adam
Updated over a week ago

Mobile SEO

5 Things You Need To Know About Mobile SEO
Euan Adam avatar
Written by Euan Adam
Updated over a week ago

Google Shopping Product Images

How To Optimise Google Shopping Product Images
Euan Adam avatar
Written by Euan Adam
Updated over a week ago

How Long Does It Take Pay Per Click Campaigns To Work?

Euan Adam avatar
Written by Euan Adam
Updated over a week ago

Broad Match Modifiers

New updates to Google's keywords and Broad Match Modifiers and its impacts
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Written by Varun Chugh
Updated over a week ago

Google Shopping Product Descriptions

Best Practices For Google Shopping Product Descriptions
Euan Adam avatar
Written by Euan Adam
Updated over a week ago

Google Shopping Title Optimisations

Why You Should Be Optimising Your Product Titles On Google Shopping
Euan Adam avatar
Written by Euan Adam
Updated over a week ago

Bid Adjustments

What Are Bid Adjustments
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Written by Euan Adam
Updated over a week ago

How Small Local Businesses Can Benefit From Google My Business (GMB)

Google My Business For Local SEO
Euan Adam avatar
Written by Euan Adam
Updated over a week ago

Microsoft Ads & Bing Advertising

Dan avatar
Written by Dan
Updated over a week ago

Local Service Ads

Local Service Ads
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Written by Euan Adam
Updated over a week ago

Location Insertion for Responsive Search Ads

How To Use Location Insertion To Make Responsive Ads More Relevant and Dynamic
Euan Adam avatar
Written by Euan Adam
Updated over a week ago

Local Campaigns

What are local campaigns?
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Written by Euan Adam
Updated over a week ago

Image Extension for Google Ads

What are image extensions?
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Written by Euan Adam
Updated over a week ago

Smart Shopping Campaigns

What Are Smart Shopping Campaigns?
Euan Adam avatar
Written by Euan Adam
Updated over a week ago

Local Inventory Ads

How Local Businesses Can Use Local Inventory Ads For Omnichannel Success
Euan Adam avatar
Written by Euan Adam
Updated over a week ago

How To Improve Your Google Shopping Campaigns

What You Can Do To Improve Google Shopping Campaigns
Euan Adam avatar
Written by Euan Adam
Updated over a week ago

Try Out Target CPA Bid Strategy

What is Target CPA Bid Strategy & How To Use It
Euan Adam avatar
Written by Euan Adam
Updated over a week ago

Smart Display Campaigns

Oliver Seymour avatar
Written by Oliver Seymour
Updated over a week ago