Improvements

Learn more about our improvements & recommendations - you can learn in detail the business logic & benefits behind our recommendations as well as learn more about implementing the improvements…

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50 articles in this collection
Written by Dan, Oliver Seymour, and Eve Young

Bid Strategies

Written by Eve Young
Updated over a week ago

Audiences

Broaden your reach even further to capture the attention of relevant audiences to your business.

Written by Eve Young
Updated over a week ago

Video Campaign

Video Campaigns in Google Ads

Written by Oliver Seymour
Updated over a week ago

Location Checker

How your target locations can effect your campaigns.

Written by Oliver Seymour
Updated over a week ago

Website Call Conversions

How To Set up Website Call Conversions

Written by Oliver Seymour
Updated over a week ago

Audience Size

Written by Dan
Updated over a week ago

Sentiment Analysis

Written by Dan
Updated over a week ago

Location Bid Modifiers

By Adjusting the bids based on location you can drive more relevant traffic from specific areas at better cost.

Written by Dan
Updated over a week ago

Coming Soon

Written by Dan
Updated over a week ago

Gmail

With over a billion users globally, Gmail has a huge potential reach. Having a Gmail campaign can give you access to a huge number of users.

Written by Dan
Updated over a week ago

L/R Ratio Search

How you can use the Lin- Rodnitzky Ratio for search

Written by Dan
Updated over a week ago

Conversion Tracking

Track key actions like sales, leads and calls on your website as conversions in your ads account.

Written by Dan
Updated over a week ago

Time Of Day Bid Strategy

Written by Dan
Updated over a week ago

Add Negative Term

How to discover and apply negative keywords

Written by Dan
Updated over a week ago

Google Page Speed Score

How your website can affect your ads.

Written by Dan
Updated over a week ago

Negative Keyword Freshness

Keep on top of your Negative Keywords

Written by Dan
Updated over a week ago

Mobile CTA

Written by Dan
Updated over a week ago

Pause Keywords

How to pause some of your keywords

Written by Dan
Updated over a week ago

Google Shopping

Google Shopping lets you display your products, price, and images directly to potential customers in search engines

Written by Dan
Updated over a week ago

Search Remarketing

Written by Dan
Updated over a week ago

Quality Score

Written by Dan
Updated over a week ago

Number Of Ads

Why having multiple ads is important.

Written by Dan
Updated over a week ago

Display Remarketing

Display Remarketing allows us to show ads to users who have already visited your site allowing you to entice them back to you.

Written by Dan
Updated over a week ago

Pareto Prune AdGroups

Make your campaigns easier to manage by removing Non-serving Ad Groups.

Written by Dan
Updated over a week ago

Dynamic Remarketing

Dynamic remarketing is a simple yet powerful tool that takes remarketing one step further.

Written by Dan
Updated over a week ago

Ad Freshness

Written by Dan
Updated over a week ago

Brand Campaign

Having a Brand Campaign will also improve your account-wide quality score.

Written by Dan
Updated over a week ago

Competitor Bid Strategy

Achieve the results you're looking for with these bid strategies.

Written by Dan
Updated over a week ago

Expected CTR

Improving your Expected CTR

Written by Dan
Updated over a week ago

E-Commerce Tracking

Track the value of your conversions.

Written by Dan
Updated over a week ago

Change History Report

Written by Dan
Updated over a week ago

Add Search Term

Consider adding these search terms as keywords

Written by Dan
Updated over a week ago

What Is CampaignHero?

Written by Dan
Updated over a week ago

Mobile Click-Through Rate

Written by Dan
Updated over a week ago

Promotion Extensions

Promotion Extension and how to add them

Written by Dan
Updated over a week ago

Ad Relevancy

Written by Dan
Updated over a week ago

Shopping Campaign Structure

Written by Dan
Updated over a week ago

Negative Keywords Exist

Negative Keywords Exist: What They Are and How To Use Them

Written by Dan
Updated over a week ago

Landing Page Quality

Written by Dan
Updated over a week ago

Sitelinks

Complete Guide to Sitelinks Extensions: What, Why and How to Use It?

Written by Dan
Updated over a week ago

Search Partners

How to access the Search Partners Network

Written by Dan
Updated over a week ago

Mobile Opt-In

Get closer to your customers. Mobile Opt-in gives you access to a more direct point of contact with users.

Written by Dan
Updated over a week ago

Responsive Display Ads

What are responsive display ads and how to use them.

Written by Dan
Updated over a week ago

Mobile Bid Adjustment

Written by Dan
Updated over a week ago

Pareto Prune Keywords

Remove non-serving keywords

Written by Dan
Updated over a week ago

Message Extensions

Drive engagement with your business with message extensions.

Written by Dan
Updated over a week ago

Callout Extensions

Written by Dan
Updated over a week ago

Keyword Match Types

Written by Dan
Updated over a week ago

Call Extension Tutorial

Written by Dan
Updated over a week ago

Single Keyword Ad Group (SKAG)

Written by Dan
Updated over a week ago