Improvements

Learn more about our improvements & recommendations - you can learn in detail the business logic & benefits behind our recommendations as well as learn more about implementing the improvements…

D Oliver Seymour avatar Eve Young avatar
50 articles in this collection
Written by Dan, Oliver Seymour, and Eve Young

Bid Strategies

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Written by Eve Young
Updated over a week ago

Audiences

Broaden your reach even further to capture the attention of relevant audiences to your business.
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Written by Eve Young
Updated over a week ago

Video Campaign

Video Campaigns in Google Ads
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Written by Oliver Seymour
Updated over a week ago

Location Checker

How your target locations can effect your campaigns.
Oliver Seymour avatar
Written by Oliver Seymour
Updated over a week ago

Website Call Conversions

How To Set up Website Call Conversions
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Written by Oliver Seymour
Updated over a week ago

Audience Size

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Written by Dan
Updated over a week ago

Sentiment Analysis

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Written by Dan
Updated over a week ago

Location Bid Modifiers

By Adjusting the bids based on location you can drive more relevant traffic from specific areas at better cost.
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Written by Dan
Updated over a week ago

Coming Soon

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Written by Dan
Updated over a week ago

Gmail

With over a billion users globally, Gmail has a huge potential reach. Having a Gmail campaign can give you access to a huge number of users.
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Written by Dan
Updated over a week ago

L/R Ratio Search

How you can use the Lin- Rodnitzky Ratio for search
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Written by Dan
Updated over a week ago

Conversion Tracking

Track key actions like sales, leads and calls on your website as conversions in your ads account.
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Written by Dan
Updated over a week ago

Time Of Day Bid Strategy

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Written by Dan
Updated over a week ago

Add Negative Term

How to discover and apply negative keywords
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Written by Dan
Updated over a week ago

Google Page Speed Score

How your website can affect your ads.
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Written by Dan
Updated over a week ago

Negative Keyword Freshness

Keep on top of your Negative Keywords
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Written by Dan
Updated over a week ago

Mobile CTA

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Written by Dan
Updated over a week ago

Pause Keywords

How to pause some of your keywords
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Written by Dan
Updated over a week ago

Google Shopping

Google Shopping lets you display your products, price, and images directly to potential customers in search engines
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Written by Dan
Updated over a week ago

Search Remarketing

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Written by Dan
Updated over a week ago

Quality Score

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Written by Dan
Updated over a week ago

Number Of Ads

Why having multiple ads is important.
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Written by Dan
Updated over a week ago

Display Remarketing

Display Remarketing allows us to show ads to users who have already visited your site allowing you to entice them back to you.
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Written by Dan
Updated over a week ago

Pareto Prune AdGroups

Make your campaigns easier to manage by removing Non-serving Ad Groups.
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Written by Dan
Updated over a week ago

Dynamic Remarketing

Dynamic remarketing is a simple yet powerful tool that takes remarketing one step further.
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Written by Dan
Updated over a week ago

Ad Freshness

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Written by Dan
Updated over a week ago

Brand Campaign

Having a Brand Campaign will also improve your account-wide quality score.
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Written by Dan
Updated over a week ago

Competitor Bid Strategy

Achieve the results you're looking for with these bid strategies.
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Written by Dan
Updated over a week ago

Expected CTR

Improving your Expected CTR
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Written by Dan
Updated over a week ago

E-Commerce Tracking

Track the value of your conversions.
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Written by Dan
Updated over a week ago

Change History Report

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Written by Dan
Updated over a week ago

Add Search Term

Consider adding these search terms as keywords
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Written by Dan
Updated over a week ago

What Is CampaignHero?

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Written by Dan
Updated over a week ago

Mobile Click-Through Rate

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Written by Dan
Updated over a week ago

Promotion Extensions

Promotion Extension and how to add them
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Written by Dan
Updated over a week ago

Ad Relevancy

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Written by Dan
Updated over a week ago

Shopping Campaign Structure

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Written by Dan
Updated over a week ago

Negative Keywords Exist

Negative Keywords Exist: What They Are and How To Use Them
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Written by Dan
Updated over a week ago

Landing Page Quality

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Written by Dan
Updated over a week ago

Sitelinks

Complete Guide to Sitelinks Extensions: What, Why and How to Use It?
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Written by Dan
Updated over a week ago

Search Partners

How to access the Search Partners Network
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Written by Dan
Updated over a week ago

Mobile Opt-In

Get closer to your customers. Mobile Opt-in gives you access to a more direct point of contact with users.
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Written by Dan
Updated over a week ago

Responsive Display Ads

What are responsive display ads and how to use them.
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Written by Dan
Updated over a week ago

Mobile Bid Adjustment

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Written by Dan
Updated over a week ago

Pareto Prune Keywords

Remove non-serving keywords
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Written by Dan
Updated over a week ago

Message Extensions

Drive engagement with your business with message extensions.
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Written by Dan
Updated over a week ago

Callout Extensions

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Written by Dan
Updated over a week ago

Keyword Match Types

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Written by Dan
Updated over a week ago

Call Extension Tutorial

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Written by Dan
Updated over a week ago

Single Keyword Ad Group (SKAG)

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Written by Dan
Updated over a week ago