When starting your advertising journey, it's only natural to want to get results as fast as possible however, it's important to understand Google's breathing space and the time and process it takes for your ads to generate consistent results 📈

When you first activate your Google ads account, it typically takes 24-48 hours for Google to review and approve your account. After you receive approval, Google takes another 7 days to:

  • Gather vital data about your business

  • Learn about your desired topic

  • Examine your target audience

CampaignHero's experience with creating new accounts that produce results and strong performances allows for a foundation that can be optimised in their initial months, so they can go on to thrive 🚀


How to Optimize Google Ads for the First 3 Months

Month 1 – Gather Data

During the first month of your ad campaign, data is your best friend. This means that a wide-reaching strategy is best to start out with. If you gather data from a wide variety of people, you’ll be more equipped to see which demographics end up becoming new clients.

Here’s our top tip for a wide-reaching strategy: do not be too tight with your parameters, use modified broad or phrase matches only 🔎

One way to do this is to use location-based targeting. If your business is based in one physical location, try targeting people in your metropolitan or larger local area.

Once you determine how effective this targeting is, you can adjust it to focus on more specific groups of people.

Month 2 – Make Adjustments

After you collect data from your ad results during the first month of the campaign, the next step is to adjust various qualities of your ad and monitor how they change the ad’s effectiveness. Some main elements that can be easily changed are keywords and targeting.

Remember how we used a wide-reaching strategy during the first month? In the second month, this strategy pays off. Once you determine how effective broad location-based targeting is, you can adjust it to focus on more specific groups of people.

Another method is to first use a variety of keywords to describe who you are and what you do. Testing different keywords, phrases, headlines, and other elements of your ad can be achieved through the trial-and-error method we talked about above. It can also be done using some of Google Ads’ built-in tools.

By comparing the effectiveness of your keywords during the first month of your ad campaign, you can determine which keywords are driving results and which are falling flat. Then, during the second month, you can refine your keywords to better draw in potential clients.

Month 3 – Grow Your Results

After lots of hard work and modifications to your ad campaign, the third month is when you can start seeing results from the changes you have made.

Once you’ve landed on an optimal advertisement, it’s time to implement it on a larger scale. If you like the results you’re seeing from your new and improved ad campaign, consider investing more resources into it. A larger-scale campaign could be the key to reaching more potential customers and achieving long-term success.

By modifying and monitoring your Google ad campaign, you can learn in real-time what your potential customers are looking for and how they go about finding your business.

This information is invaluable to you as a business owner—not only will it help in future ad campaigns, but it can give you a holistic picture of the market surrounding you and the strategies that will prove useful moving forward!


If you want to get started with a new Advertising Account & Plan and build a future for success, feel free to reach out and contact us at support@campaignhero.ai and we'll be sure to help 🚀

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