Your Shopify Account can be linked with Google Ads & Google Merchant Centre which can help product Google Shopping Campaigns as well as free shopping ad listings.

Follow this helpful guide to learn how to link and connect your Shopify Account with your Google Merchant Center 🚀


1. On the Shopify Home page, Click Settings

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2. Scroll down and click Sales channels

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3. Scroll up and click Add sales channel

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4. Scroll down and click highlight

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5. Make sure your details are correct and click Update sales channel

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6. Click Connect Google account

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7. In here you can select your Merchant Center account, or create a new one. Through Merchant Center, you will verify the account, set up the Target Market and Shipping Settings, and it will automatically sync products from your Shopify Account.

  • In the Verify it's you section, enter your phone number, select your country from the drop-down menu, and click Get code to receive your verification code.

  • In the Verify it's you window, enter the 6-digit code that is sent by text message to your phone.

  • Click Verify.

  • Click Select beside Target market to set up where you want to sell your products, and then select a target market and the language. Your store's currency settings determine the countries and regions available for you to target. The languages available are based on those supported by Google, and depend on your target market.

  • If you're setting up for paid marketing on Google, click Select beside Shipping settings, and then click the drop-down menu to select an automatic or manual configuration of shipping rates:

    • Select Automatically import shipping settings to sync your shipping rates from Shopify, and then click Save. Learn more about syncing your shipping rates with Google Merchant Center.

    • Select Manually set up shipping settings in Google Merchant Center to set up your shipping rates on Google Merchant Center, and then click Save.

Check out these articles to learn how to connect Shopify with Google Ads and more information about linking Shopify with Merchant Centre! 🔎

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If you need any further help connecting your Shopify with Merchant Centre, please feel free to contact us at and we'll be sure to help 🚀

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