A Beginners Guide To Mobile SEO: 5 Things You Need To Know About Mobile SEO

  1. What Is Mobile SEO?

A staggering 92% of all internet users access the internet via their mobile phones which means it is essential to optimise your website for mobile phones. Mobile Search Engine Optimisation (SEO) is the process of optimising your website so that it is mobile-friendly which will mean more visibility on search engine results pages (SERPs).

2. How Google Perceives Mobile Search Results

Google has also shifted towards a mobile-first approach and introduced Google Mobile-First Index.

Before this was introduced, a search from a mobile device would display mobile results and a search from a desktop would display desktops results.

Google has now changed their index to favour the mobile versions of your website content.

What this means is that Google will rely on using the mobile content of a site for indexing and ranking.

So make sure your mobile site content is optimised for success!

3. How To Check If Your Website Is Mobile Friendly

There are a variety of tools you can use to find out if your website is mobile-friendly. Google has its own mobile-friendly test that is a great baseline to start with on your SEO journey.

All you need to do is paste your URL into the search bar and Google will analyse your page.

We did a test on our website and our page is mobile-friendly but there are some page loading issues. To get more information about the issues simply click on the load paging speed issues

Google Search Console

Google search console has another free tool called Googles Mobile Usability Tool which can be used to test your website mobile-friendliness.

If there are any errors it will be shown under the ‘Details’ tab which shows the types of errors and number of errors.

CampaignHero Speed Page Insights

CampaignHero also has a built in feature which gives you free insights into the

Our programme will crawl your website and provide an audit that looks at your websites over all health alongside a report which outlines areas for improvement.

Request a page speed insight audit from your account executive today and find out how we can improve your mobile website.

4. How To Build A Mobile-Friendly Website

There are various different screen sizes and types, to help you manage this Google allows 3 different ways to curate a mobile-friendly website.

  • Responsive Design

  • Separate URL’s

  • Dynamic Serving

Below is a quick table showing you the difference between the three different implementations

Responsive Design

Responsive web design allows your website content to change format based on the different screen types and sizes that exist.

If a user accesses your site using a tablet, responsive design will adapt the rendering of a single page type and re-format the layout and content so that it flows on a tablet, desktop or mobile phone.

Responsive design is important because so many users are now accessing websites via their mobile phones. Mobile phone now makes up a 55% market share of the traffic on the internet and the majority of search engine visits

Dynamic Serving

Dynamic serving is where a website sends a signal to the Googlebot that tells it to display different HTML and CSS for the same URL depending on what type of device is being used to access the website.

Although Google advocates for responsive design as the recommended website format, dynamic serving can be a good alternative if you think that different styles of content will drive more sales/leads when applied to mobile users vs desktop users.

Separate URL’s

Google does recommend single site formats for mobile-first indexing as having separate URL’s for mobile and desktop versions of a site can cause further complexities for the website owners.

It takes more effort to optimise your website as you need to annotate your metadata to make sure search engines understand the relationship between the two pages of similar content. You also want the server to understand how the user is accessing the page - whether through chrome desktop or mobile Safari browser - and then redirect them to the mobile version even if someone on a smartphone clicks on the desktop URL. This is called automatic redirection and can get a bit complicated!

5. Simplify Your Mobile Website Structure

People interact with content differently on mobile devices compared to desktop, so you have to make sure that the content is structure in a way that maximises conversions.

To maximise conversion, you should keep your call to actions front and centre so that they are easily accessible to mobile users.

Make sure that your menus are as short as possible without sacrificing usability. Consumers don't have the time to scroll through endless menus, so keep them short, sweet and to the point

Finally, do not overwhelm users with promotions. Promotions that completely cover content are both annoying to users and will negatively impact your search engine rankings and the quality score of your ads.

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