Maximising Clicks is a bidding strategy that automatically sets bids so that you get as many clicks as possible within your budget. It's the simplest way to bid for clicks as you just set a budget, and Google Ads takes care of the rest.
Why you should Maximise Clicks
Opting into the Maximise Clicks strategy is the simplest way to get more clicks, as Google sets maximum CPC bids, to get the most clicks within your set budget. Previously known as "Automatic Bidding", you don't have specific bid amounts for ad groups, keywords, or placements, just the wholistic budget, and Google's Ad System takes care of the rest.
If you wanted more control, you could saw to Manual CPC Bidding giving you full control of the bid amounts. Maximise Clicks aren't applicable for App Campaigns or Display Network Campaigns with 'Engage with Content' as a goal.
If this is something you would like to opt-in for, you can do so through the in-app option. If you have any other queries, email at us firstname.lastname@example.org.