Did you know?

Bing – (the search engine from Microsoft( – held a 10.65 percent share of the search market in the United Kingdom (UK) as of January 2021 according to Statista.

Microsoft Ads allows you to serve ads when users are searching for your products or services on bing.com and if you're familiar with Google Ads or Search Engine Marketing already the concept behind Microsoft Ads is extremely similar and shares many of the same benefits plus a few more:

  • Bing Ads has less competition and cheaper CPC’s

  • Bing Ads offers more transparency and control over search partner targeting.

  • Bing Ads doesn’t force "close variants" on you which gives us more specific control over the type of terms your ads appear for.

  • Bing Ads has better social extensions and extensions in general giving a more visually attractive and engaging experience for many searches.

  • Bing Ads allows you to control search demographics through its partnership with the MSN network and LinkedIn

Getting started with Microsoft is an important step in developing a multi-channel solution for your business. Being present on multiple channels can deliver incremental traffic and conversions, however, as with any ad platform, there's so much more we can do so please do look out for our recommendations and optimisations within the app.

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