What Are They?

Smart display campaigns offer a simple, intelligent solution to managing the complex variables of display advertising, and maybe the most effortless way to broaden your customer base and win new conversions.

Using a smart display campaign to show ads in almost all formats across the Google Display Network, reaching people at all stages in the buying cycle - from people with demonstrated interests to customers just about to buy.

Across the Display Network, smart Display Campaignscomnine 3 optimisation technologies to take the labour and guesswork out of targeting, bidding and ad creation.

  • Automated Bidding: Using Target CPA as a basic, Smart Display campaign optimise to set your bids according to the likelihood of conversion in each and every ad auction, seeking to give you the best possible value.

  • Automated Targeting: Targeting optimises as your campaign runs, which means that your ads increasingly show where they'll get the most business. Where applicable, Smart Display campaigns use dynamic prospecting to match your feed to the likeliest converters.

  • Automated ad Creation: Ads are automatically generated from the building blocks you provide you provide, like headlines, descriptions, logos and images. They responsively fit into almost all ad spaces across the Display Network.

Benefits Of Smart Display

  • You are able to reach the people who are most likely to convert and get as many conversions as possible at a bid that you set.

  • You can receive top-performing campaigns in minutes. You just need to add the building blocks for your ads; like headlines, images, and logo - then Google will find you as many customers as they can within the CPA bid and budget that you control.

  • Smart Display campaigns automatically optimise within Days. Your campaign automatically selects the best combination of assets to give you the best performance. This way you can learn which of your headlines, descriptions, images and logo performance best

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