Compelling content is the key to good marketing. Whether that be traditional media or Digital marketing.
As well as Search and Display campaigns, with Google ads, you also have the ability to create video campaigns for YouTube and around the Google Display Network.
Here are some of the main benefits of Video Ads:
1. Reach your audience.
4 billion videos are watched on YouTube every day About one-third of shoppers will purchase a product after viewing a video ad
2. Shareable Content.
Those who view a video ad and find it interesting or valuable will share it with their followers on social media.
3. Rich Content
Even with a short 15-second video, you can convey a lot of information and a compelling narrative to entice a potential customer.
There are three main ad formats
In-Stream: Ads play at the beginning, middle, or end of YouTube videos Viewers have the option to skip the ad after 5 seconds. If the video ad is 30 seconds or longer, you’re charged once the ad reaches the 30-second mark. With shorter ads, you’re charged only if the entire video runs.
In-Search: Ads are displayed in search results when specific keywords are searched and aren’t played until someone selects the video. You’re charged once the user clicks to play the video. Similar to how a search ad working in the Google search network.
In-Display: Ads appear next to other videos on the YouTube Watch page and are labeled as an ad. You’re charged once the user clicks to play the video.
It’s also worth noting that a single advertisement may appear in any number of formats, allowing you to test which works best for your product, business, or service