Conversion Tracking. First Steps to measuring your campaign's success.
With Conversion Tracking implemented you can measure how often your website traffic leads to a valuable customer activity like a purchase, form fill, download, or phone-call. The set-up process varies depending on your website, and, what you're trying to track however the team is here to help you.
Why use Conversion Tracking?
Essentially conversion tracking is just a way of measuring valuable actions that users or website visitors complete. The benefit of using a conversion tracking solution in relation to your digital marketing is that these solutions let you easily see the effect of your ad campaign on those valuable actions and therefore let you measure their effectiveness and, optimise to be more effective over time.
How Do I Implement Conversion Tracking?
Although conversion tracking depends on your business and your goals there a few common scenarios and solutions we at CampaignHero recommend to help get you the benefits quickly, and easily. Ultimately, implementing conversion tracking relies on you being able to add a small simple "tracking code" to your website to identify actions that a user takes, and then, tie that information to the ad campaign(s) that the user came from eg. Google, Facebook, Amazon or Bing.
Getting Code On The Site
One of the best ways to implement conversion tracking is to use a tag management solution, this allows you to put one code on your website, that will allow you to manage multiple bits of conversion tracking (for your different ad platforms) instead of having to mess with many bits of code on your site.
(You can read more about tag management in our other helpdesk articles)
CampaignHero recommends using Google Tag Manager which is a fantastic (and free) tool, that has lots of simple integrations so you don't have to be a technical genius! To get started with Google Tag Manager just sign up here and create an account for your website with your email id.
Once you've created a Google Tag Manager account - you'll be presented with a nifty little bit of code like this:
<!-- Google Tag Manager -->
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s),
<!-- End Google Tag Manager -->
All you need to do now is add this code to your website on all the pages you want to track. We recommend just adding it to all pages to save having to come back and add it to other places at a later date.
2. Configuring your Conversion Tracking
Now, you're set up with Conversion tracking - you'll need:
2a. Google Analytics
Google Analytics has one of the most commonly used conversion tracking solutions and, if you've read our other articles on web analytics, you're probably already familiar with it!
To get Google Analytics on your website, you'll need to also create a Google Analytics account which you can do in just a few clicks by just signing up, and enter your website address and you'll be presented with an id that starts with "UA-" like the one below:
Copy that number, and head back to your Google Tag Manager account.
Follow along with the steps in the video below using your own Google Tag Manager account to set up Google Analytics "tag" on your website!
2b. Google Ads
2c. Facebook Analytics
If you want us to help you get started and you're missing out just press "do it" on the Conversion Tracking improvement in your account or message us using the chat!