Remarketing is one of those truly powerful features of digital advertising. When 97% of traffic doesn't convert on the first visit it's crucial to continue to convince and remind users that your business can help them.
Remarketing can be used on both display and search campaigns (you can learn more about the differences here)
In this article, we're going to talk specifically about how you can use remarketing as part of an amazing search advertising strategy.
Remarketing for search is based on the ability to segment your campaign in terms of bids and messaging, for audiences of people who have previously visited your site.
For example to target them with specific messaging related to them, or by bidding higher when they continue to search for your products or services on Google.
Getting started with search remarketing couldn't be easier - especially if you've already set up remarketing. If not, we hugely encourage you to go ahead and read our guide on setting up remarketing here (you won't regret it!).
Once you've done that, you can head back to your search campaigns and follow along with the video below to apply your new remarketing audience to any campaign you'd like (we recommend doing it to all of them!