Ecommerce tracking is the biggest advantage that businesses can derive from Google Analytics. The tracking technology helps determine the transactions that have taken place and the revenue generated from them.
At the end every businessperson wants to know how well their website has been doing, the number of potential footfall and the rate of conversions.

This data can then be attributed back to your Google Ads account to make further optimisation even more targeted and effective,

Click here to view Google's guide on setting up e-commerce tracking.

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