Reviewing and updating your Negative keyword list is an ongoing process but well worth it for increasing your conversion rate and getting the most out of your budget.
Benefits of Using Negative Keywords:
●Excluding irrelevant traffic and increasing conversions
●Reducing Av. CPC (Average Cost Per Click) and improving ROI (Return-on-Investment)
●Improved CTR (Click-Through-Rate) which positively impacts the quality score (QS) of keywords
●Preventing cross-contamination between ad groups and campaigns
Finding Negative Keywords
Examining user query data is the most popular way of finding negative keywords. You can use the Search Terms Report and Keyword Planner for the same.
Finding Negative Keywords with Search Terms Report
This report lets you view the actual search queries for which your ads were shown to the people. Once you understand the type of queries that trigger your ads, a list of positive and negative keywords can then be created.
Finding negative Keywords with Keyword Planner
While the Keyword Planner helps in finding keywords that you can bid on, it can also be used for finding negative keywords. For instance, when you enter a keyword like “shoes”, the tool will present a list of keywords that are related to the term.
The list will also have details like competition and search volume. From this list, you can find keywords that do not apply to your business or a particular ad campaign or ad group.
Adding Negative Keywords to a Google Ads Campaign or Ad Group.
Open your Google Ads account click on the left menu option and select ‘Keywords’ Select the Negative Keywords’ option from this menu click on the ‘+’ button and choose ‘Add negative keywords or create a new list’ You will now be asked to select whether the negative keywords are to be added to an ad group or a campaign. Once you select between the two, you can then start entering the negative keywords. After adding the negative keywords, you can save them to an existing or a new list of keywords. Click ‘Save’ to save the changes.