Metrics show that the performance of some of your keywords are well below the average of your account and could, therefore, be bringing in the wrong traffic.

You should consider pausing these keywords potentially saving you money or freeing up some budget for better serving keywords. Review metrics relating to Click through rate, cost per click and, if you have them, conversion metrics on a keyword level.

Top Tip: If you have a keyword that is driving you a high volume of clicks but not leading to conversions then you may want to try pausing this keyword too.

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