Improvements

Learn more about our improvements & recommendations - you can learn in detail the business logic & benefits behind our recommendations as well as learn more about implementing the improvements…

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37 articles in this collection
Written by Dan

Sentiment Analysis

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Written by Dan
Updated this week

Location Bid Modifiers

By Adjusting the bids based on location you can drive more relevant traffic from specific areas at better cost.
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Written by Dan
Updated this week

Coming Soon

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Written by Dan
Updated this week

Gmail

With over a billion users globally, Gmail has a huge potential reach. Having a Gmail campaign can give you access to a huge number of users.
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Written by Dan
Updated this week

L/R Ratio Search

How you can use the Lin- Rodnitzky Ratio for search
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Written by Dan
Updated this week

Conversion Tracking

Track key actions like sales, leads and calls on your website as conversions in your ads account.
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Written by Dan
Updated this week

Time Of Day Bid Strategy

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Written by Dan
Updated this week

Add Negative Term

How to discover and apply negative keywords
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Written by Dan
Updated over a week ago

Negative Keyword Freshness

Keep on top of your Negative Keywords
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Written by Dan
Updated over a week ago

Mobile CTA

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Written by Dan
Updated this week

Pause Keywords

How to pause some of your keywords
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Written by Dan
Updated over a week ago

Google Shopping

Google Shopping lets you display your products, price, and images directly to potential customers in search engines
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Written by Dan
Updated this week

Search Remarketing

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Written by Dan
Updated this week

Quality Score

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Written by Dan
Updated this week

Display Remarketing

Display Remarketing allows us to show ads to users who have already visited your site allowing you to entice them back to you.
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Written by Dan
Updated over a week ago

Pareto Prune AdGroups

Make your campaigns easier to manage by removing Non-serving Ad Groups.
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Written by Dan
Updated over a week ago

Dynamic Remarketing

Dynamic remarketing is a simple yet powerful tool that takes remarketing one step further.
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Written by Dan
Updated over a week ago

Ad Freshness

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Written by Dan
Updated this week

Brand Campaign

Having a Brand Campaign will also improve your account-wide quality score.
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Written by Dan
Updated over a week ago

Expected CTR

Improving your Expected CTR
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Written by Dan
Updated over a week ago

Change History Report

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Written by Dan
Updated this week

What Is CampaignHero?

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Written by Dan
Updated this week

Mobile Click-Through Rate

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Written by Dan
Updated this week

Promotion Extensions

Promotion Extension and how to add them
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Written by Dan
Updated over a week ago

Ad Relevancy

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Written by Dan
Updated this week

Negative Keywords Exist

Negative Keywords Exist: What They Are and How To Use Them
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Written by Dan
Updated this week

Landing Page Quality

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Written by Dan
Updated this week

Sitelinks

Complete Guide to Sitelinks Extensions: What, Why and How to Use It?
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Written by Dan
Updated this week

Mobile Opt-In

Get closer to your customers. Mobile Opt-in gives you access to a more direct point of contact with users.
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Written by Dan
Updated this week

Responsive Display Ads

What are responsive display ads and how to use them.
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Written by Dan
Updated this week

Mobile Bid Adjustment

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Written by Dan
Updated this week

Pareto Prune Keywords

Remove non-serving keywords
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Written by Dan
Updated this week

Message Extensions

Drive engagement with your business with message extensions.
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Written by Dan
Updated this week

Callout Extensions

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Written by Dan
Updated this week

Keyword Match Types

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Written by Dan
Updated this week

Call Extension Tutorial

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Written by Dan
Updated this week

Single Keyword Ad Group (SKAG)

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Written by Dan
Updated this week