With all these recommendations and opportunities to improve your ad campaigns, the structure and "house-keeping" of your campaigns can make it much easier to spot opportunities and manage future optimisation.

Whether you're managing a campaign yourself, or just interested in performance and reports - it still makes a huge difference to have a logical and neat campaign, with no dead weight!

Our Pareto recommendation scans your campaigns for active keywords that haven't had any impressions in the last 30 days and recommend pausing them to help you keep a clear view of which keywords are driving visits and conversions for your business.

Take this opportunity to pause any irrelevant keywords or keywords that aren't leading to the sorts of interactions you are looking for.

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